Personal branding is the process that uses your skills, personality and unique self and packages them into a strong identity and lifts you. Your personal brand is strong and clear idea comes of you whenever anyone thinks. Your brand should be positive and should highlight your abilities.
- Let everyone know:
- Who are you
- What you do
- How you are different
A personal brand is all about influence. It influences how people in your market perceive you.
Your basic perception should be
- You are different
- You are superior
- You are authentic
Everyone has a personal image totally different from personal brand. It’s the collection of qualities people identify you with. Together these qualities help people to identify you.
A brand cannot be build overnight. Here are four personal brand commandments
- Brands take time to develop
- Brands grow organically
- Brands are not rational
- Brands demand consistency and clarity
There are five elements of personal branding:
- Personal brand management
- Personal marketing
- Customer service
- Public relations