The year 2015 was no doubt one of the amazing and busiest year for social media Professionals. Where Facebook rolled out many incredible features, other social platforms like LinkedIn and Instagram also came up with great aspects that were enticing for social media professionals to market their brand.
If you’re wondering what you need to do to keep the pace in the year 2016, then here are the top 7 things you need to focus on.
- Facebook AD Tactics
Facebook has unleashed many new advertising formats in the past few months. According to a study by retargeting platform AdRoll, the average AD spend on Facebook (per advertiser) has increased by 31%. Here real challenge for all the marketers is to develop a strategy, through which they can capture the attention of their target audience and maximize ROI.
- Twitter Ads
Over the years, many marketers found Twitter quite expensive to market their business. But to utilize its true potential, you need to find out what works best for you on this platform. If we talk about real time engagement, Twitter is that one forum where you can find trending topics and engage your audience during a live event, webinar, exhibition etc.
With new AD features such as Promoted Moments, advanced retargeting and video AD options, this blue bird has got some exceptional opportunities for social media marketing professionals in 2016.
- Exploit Instagram Well
Having 400 million monthly active users, Instagram is drawing attention of many social media marketers across the world. With constantly increasing interest of audience in video ADs and more advance AD options, Instagram is a great platform to expand your reach to a wider audience.
- Build Some Interest in Pinterest
Pinterest is not only a great forum to find useful DIYs, latest fashion trends, recipes and many more things, but it is also providing a great opportunity to social media marketers to get the perfect ROI. You can simply turn your pins in-to profits by advertising feature “promoted pins”. Through this you can raise awareness of your brand, engage audience on the forum and drive potential traffic to your website.
To get started on Pinterest in 2016, you need to explore and develop fresh and optimized content for your audience.
- Live Streaming
Live Streaming is that one feature, which captured the attention of millions of social media users over different platforms in 2015. By sharing live events, conferences, tutorials, interviews and special offers, you give a chance to your audience to experience your services or brand more closely. If you haven’t tried it yet, now it’s the time to expand your reach with real time video streaming.
- Explore the Social AD landscape
Where advertisers and marketers are stressing out to get Twitter and Facebook drive their desired results, other secondary platforms such as LinkedIn, Instagram, Pinterest, Tumblr and Snapchat are providing you an excellent opportunity to capture your target audience.
Dividing your advertising budget smartly across different platforms in 2016 will expand your reach and generate potential leads for your business.
- Creating Brand New Content
“In Advertising Not to be Different is Virtually Suicidal” – William Bernbach
Content is a crucial part of your marketing or advertising strategy. Nowadays social media is overloaded with a lot of duplicated content. In such scenario unique and engaging content in the form of infographics, video tutorials, informative articles, podcasts and GIFs not only boosts your social presence but also helps to get organic search visibility.
In a Nutshell
There are countless other marketing opportunities that you can opt in 2016 to promote your business or services across different social platforms. But if you have decided to invest more in paid social advertising, then the key is to identify which social platforms are best for you to find the potential audience for your business.
Muntazir Haider is a passionate digital marketing professional currently leading his entrepreneurial venture The Brand Consultants. He is associated with the world of consultancy and training for nearly a decade now. He has served several organizations in Pakistan and UAE to boost their business digitally. Follow him on Twitter for latest industry insights.
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